Ciciful.com
Fashion SEO Blog Post
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Role: SEO Copywriter, Influencer
The Challenge: Write an SEO blog post about Ciciful, a gay men's fashion online store.
The Approach: I included personal testimony and used a fun, informal tone throughout the piece to make the blog post feel authentic and introduce potential new customers to Ciciful's brand, while also optimizing for keywords that potential customers might search for. SEO terms highlighted throughout the post.
Instagram Knows My Exact Fashion Sense and I Love It
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Ever feel like advertisers are listening to you through your phone throughout the day?
Well, they probably are.
But either way, there is SO MUCH information about you online, readily available to companies to help them market to you. Just look at your social media page on a site like Instagram.
It can tell people who you are, where you live, your race, culture, religion, interests, hobbies, desires, and more. And when it comes to fashion, it’s not hard to guess what kind of clothes you like. You’re wearing them!
But anyway, I’m not here to delve into the morality of social media selling your information to third parties, because in this case, whatever they are doing works for me.
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Instagram knows my exact fashion sense and I love it.
The ads I get on Instagram for new clothes and fashion statement pieces are always 100% on point with my style. I absolutely love scrolling through them, and spending a ton of money I (may or may not) have on ordering these pieces.
For context, I am a performer with a flamboyant style, and I love anything with sequins, loud colors or prints, or any kind of “wow” factor.
Most of the ads I get now are for a gay men’s fashion site called Ciciful, and I absolutely LOVE their pieces and their quick delivery service. Everything I order looks exactly like it looks online, which is more than I can say for some other online stores (ehem, SHEIN).
These pieces are perfect for Pride, music festivals and concerts, and clubwear.
What I love about it:
This one gives me such a 70s disco vibe with the sequins and the bell-bottom pants. Get ready for LOTS of attention when you wear this one.
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Gold Sequin Leopard Print Two Piece
What I love about it:
I love sequins, but they can be SO hot to wear during the summer. This one fits like a crop-top on me, so I can go out and dance as much as I want, on or offstage, without passing out!
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Psychedelic Print "Cham-Alien” Jumpsuit
What I love about it:
This one is so crazy, it makes me feel like some kind of alien superhero when I wear it. It’s very form-fitting, but it’s not tight at all. It stretches to fit you.
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Thank you, Ciciful!
I wear these for performances, parties, and going out, and they are always a hit. I’ve even tagged Ciciful on TikTok and Instagram (@ciciful.official) and they’ve reposted and shared my videos!
Sometimes we complain about this new technological surveillance age we live in. But sometimes it sends you absolute gems.
BE FEARLESS.
Wayne
Customer Persona
Who
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Age: 42
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Gender Identity: he/him
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Location: Austin, TX
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Household: Married, no kids
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Education: College
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Occupation: Tech
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Hobbies: Going to concerts
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Goals
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To find a fun new outfit to wear for an upcoming music festival
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Barriers
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Has been disappointed with quality of items from other online stores in the past
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Doesn't trust social media ads from unknown brands​