About
Wayne Babineaux is a creative powerhouse with a fresh new voice in the world of social media and digital marketing, specializing in social media content creation, management, and strategy.
​
His mission is to shine a light on people and causes that can make a positive impact on the world.
​
He has a genuine curiosity about people that shines through in his content, and he is passionate about creating authentic representations of his clients that do not rely on gimmicks or passing trends.
​
He began his journey in the world of marketing and social media by learning how to build his own brand as an independent music artist. In 2024, he completed the Google Certification in Digital Marketing and E-Commerce program, further solidifying his skills in creative digital marketing, and since then he has worked with freelance clients in a variety of industries, including non-profits with Unity of Houston, apparel with Women Go Swish, sex counseling with Everybody Needs Somebody, and more.
​
He is excited to continue expanding his business and learning more every day by creating amazing content and strategies for you!
Resume
Experience
Social Media Content Creator / Manager
Unity of Houston | Houston, TX/Remote
Mar 2025 - Present
-
Directed and produced new social media video content to promote Unity of Houston church, ensuring brand consistency throughout
-
Edited, curated, and repurposed existing video content from live events to optimize for social media
-
Increased reach and engagement across all platforms, including Facebook, Instagram, TikTok, and YouTube
Independent Music Marketer
Weaux | Remote
Jan 2021 - Present
-
Created and posted engaging content on Instagram, TikTok, Facebook, and YouTube to promote music and live events
-
Managed email newsletter campaigns using Mailchimp and MailerLite
-
Built and updated official website and ecommerce store using Bandzoogle
-
Built ongoing relationships with fans through crowdfunding and creating exclusive content on Patreon
Certifications & Training
Google Digital Marketing & E-Commerce Certification
Google Certification | Coursera
Oct-Dec 2024
-
Created multichannel digital marketing plans to reach specific target audiences
-
Created social media campaigns to increase brand awareness on Instagram, TikTok, Facebook, X, YouTube, and more
-
Created and executed email marketing campaigns using Mailchimp and Hubspot
-
Optimized web content for SEO, SEM, and Google Ads
Interact with Customers on Social Media
Google Certification | Coursera
Oct-Dec 2024
-
Wrote compelling social media copy using brand voice
-
Ran paid social campaigns on Instagram, Facebook, and TikTok
-
Used social media calendar apps to schedule posts (Later, Hootsuite)
-
Used social media analytics to measure campaign success and inform future campaigns
Think Outside the Inbox: Email Marketing
Google Certification | Coursera
Oct-Dec 2024
-
Created and executed email marketing campaigns using Mailchimp and Hubspot
-
Wrote compelling email copy, subject lines, and preview text to maximize open rates and CTRs
-
Measured and analyzed email campaign results according to performance goals
-
Managed email contacts and segmented email subscriber lists using customer data
The Complete Copywriting Course: Write to Sell Like a Pro
Tamsin Henderson | Udemy
Oct 2024
-
Translated product features into unique selling points
-
Crafted copy to appeal to specific customer personas and target audiences
-
Wrote effective headlines that grab users' attention
Building a Lucrative Copywriting Porfolio
Tamsin Henderson | Udemy
Oct 2024
-
Used copywriting briefs to summarize project and client goals
-
Researched new clients and industries in order to write compelling copy
-
Developed unique brand voices based on customer personas
Education
Bachelor of Arts, Theatre
Fordham University | New York, NY
2016-2020
-
Graduated summa cum laude with an interdisciplinary mix of liberal arts, theatre, and business
-
Analyzed and wrote scripts and dramatic texts
-
Developed character personas using research
-
Produced creative multimedia works in collaboration with teams
-
President/Secretary of Fordham Songwriting Club: managed social media and email newsletter
Skills
-
Social media content creation
-
Social media management: Instagram, Facebook, TikTok, YouTube
-
Copywriting and copy editing
-
Brand development and strategy
-
​Social media calendar planning: Later.com
-
Graphic design: Canva
-
Video editing: Adobe Premiere Pro, CapCut
-
Audio creation/editing: Ableton Live
-
Web design: Wix, Bandzoogle
Languages
-
​English (fluent, native speaker)
-
Spanish (proficient)
Book Your Free Consultation Now!
Schedule a free meeting with Wayne to find out how we can help you shine brighter on social media today!