About Me
From my beginnings in the creative worlds of theatre, music, and show business, I've developed a unique way of storytelling that captures audiences' imaginations.
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Now, I'm excited to bring my creativity to the field of marketing through copywriting and content creation to help brands maximize awareness, engagement, conversions, and loyalty.
Meet Wayne
RESUME
Certifications & Training
Google Digital Marketing & E-Commerce Certification
Google Certification | Coursera
Oct-Dec 2024
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Created multichannel digital marketing plans to reach specific target audiences
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Optimized web content for SEO, SEM, and Google Ads
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Created social media campaigns to increase brand awareness on Instagram, TikTok, Facebook, X, YouTube, and more
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Created and executed email marketing campaigns using Mailchimp and Hubspot
Interact with Customers on Social Media
Google Certification | Coursera
Oct-Dec 2024
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Wrote compelling social media copy using brand voice
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Ran paid social campaigns on Instagram, Facebook, and TikTok
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Used social media calendar apps to schedule posts (Later, Hootsuite)
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Used social media analytics to measure campaign success and inform future campaigns
Think Outside the Inbox: Email Marketing
Google Certification | Coursera
Oct-Dec 2024
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Created and executed email marketing campaigns using Mailchimp and Hubspot
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Wrote compelling email copy, subject lines, and preview text to maximize open rates and CTRs
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Measured and analyzed email campaign results according to performance goals
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Managed email contacts and segmented email subscriber lists using customer data
The Complete Copywriting Course: Write to Sell Like a Pro
Tamsin Henderson | Udemy
Oct 2024
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Translated product features into unique selling points
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Crafted copy to appeal to specific customer personas and target audiences
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Wrote effective headlines that grab users' attention
Building a Lucrative Copywriting Porfolio
Tamsin Henderson | Udemy
Oct 2024
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Used copywriting briefs to summarize project and client goals
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Researched new clients and industries in order to write compelling copy
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Developed unique brand voices based on customer personas
Experience
Freelance Digital Marketer
Independent Music | Remote
2021-present
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Created and posted engaging content across social media platforms, including Instagram, TikTok, FaceBook, and YouTube to promote music and live entertainment events
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Wrote and published email newsletter campaigns through Mailchimp
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Developed and maintained official website using Bandzoogle
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Scheduled and planned posts across platforms using social media calendar, Later.com
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Monitored and engaged with followers on social media platforms, responding to comments, messages, and story shares in a timely and professional manner
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Used social media analytics data to improve strategy
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Executed paid social campaigns on Facebook, Instagram, and TikTok
Education
Bachelor of Arts, Theatre
Economics Minor
Fordham University | New York, NY
Honors: Summa cum laude
2016-2020
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Analyzed and wrote scripts and dramatic texts
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Developed character personas using research
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Produced creative multimedia works in collaboration with team
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President/Secretary of Fordham Songwriting Club: managed social media and email newsletter
Skills
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Social media copywriting & content creation
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Web sales copywriting
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​SEO copywriting
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Social media management: Instagram, Facebook, TikTok, YouTube
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Brand development and strategy
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​Social media calendar planning: Later.com
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Graphic design: Canva
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Video editing: Adobe Premiere Pro, CapCut
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Audio creation/editing: Ableton Live
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Web design: Wix, SquareSpace, Bandzoogle
Languages
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​English (native speaker)
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Spanish (fluent, professional)