Dr. Drip Men's Curly Hair Care
Billlboard Series
​
Role: Copywriter, Graphic Designer
The Challenge: Create billboard ads for Dr. Drip, a luxury curly hair brand for men who want better hair products but don’t want to use products with feminine scents, packaging, or marketing.
The Approach: To appeal to a diverse array of men with curly hair, I drew inspiration from hip-hop culture, luxury car ads, and other hair care brands.
Customer Persona
%20(1).png)
Who
-
Age: 32
-
Gender Identity: he/him
-
Location: Atlanta, GA
-
Household: Single, dating
-
Education: College (Bachelors)
-
Occupation: Finance
-
Hobbies: Rapper
​
Goals
-
Want his hair to look and feel great
-
Wants to use curly hair products that feel luxurious, not cheap or harmful
​
Barriers
-
Doesn’t want to use products with feminine scents, packaging, or marketing
-
Doesn’t want to take too much time every day for hair care
​